CASE 001 · FLAGSHIP PROJECT
HeyDayEntertainment
Multi-location marketing, website structure, social content, reporting, and digital campaign support.
The Project
A clearer digital system for a multi-location entertainment brand.
I helped support HeyDay’s digital ecosystem across website structure, content, reporting, and campaign execution. The goal was to make the brand easier to navigate while keeping each location and related concept connected.
Website + Digital Experience
Built to route guests to the right experience.
I created and structured HeyDayFun.com as a central hub for HeyDay’s locations and related experiences, helping guests find the right location, activity, party option, or reservation path.
View Live Website →Reporting + Strategy
Turning activity into readable insight.
I created bi-weekly reports covering website performance, traffic sources, landing pages, search queries, social metrics, Google Analytics acquisition, and key takeaways.
Social Content
Content connected to real venue energy.
Social content helped show HeyDay-related brands as active, energetic, and worth showing up for through short-form video, Reels, posts, and venue moments.
Campaign + Performance Review
Connecting creative work to audience behavior.
The work included campaign execution and review across Display, Direct, Organic Search, Paid Video, Cross-network, and Paid Search activity.
Social Content Examples
Hey Pickle Pickle Digital Support
Hey Pickle Pickle was part of the broader HeyDay ecosystem. My work supported website content, page updates, copy, and digital experience improvements. The report tracked 3.6k visits, 5.7k pageviews, and 10.9k Instagram views for Hey Pickle Pickle.
Proof Points
Project Takeaway